Journeys

We see our clients as partners who join us on a journey to better position their brands. We invite you to explore a few of our featured journeys below.

A hotel brand for the new generation of Italian traveller

Despite Italy’s growing tourism industry, there’s an audience not being fully catered to… This is what we found when Lindbergh Hotels & Resorts tasked us with crafting a strong and culturally relevant brand for their newly formed Urban Collection of Italian hotels.

Through a detailed analysis of the market, we identified a lack of metropolitan business hotels meeting the needs of younger professionals. Hotels that fostered a sense of community, boasted innovative design, and provided a unique experience that transcended traditional hospitality.

This is what led us to create Charlie Urban Hotels – an independent and vibrant brand inspired by Lindbergh’s origins.

Meet Charlie

Unequal story