For exceptional destinations that want to go places. 
We invite refined hospitality and travel brands on a refreshing journey to find and optimise their unique position in the market – a position driven by analytics and inspired by a creative, digital and tailor-made approach to branding. With our Swiss precision, Italian flair, global network and 20 years of experience working with distinguished hotel and travel partners, you can prepare for an itinerary that uncovers the precious nature of your brand and entices your potential visitors to start their own journey to your destination.

We position ambitious travel and hospitality brands in the market - from idea to strategy to reality.    

  • Our latest journey

    Transforming a generic holiday property into a forward-thinking design hotel


    The BEAUSiTE Zermatt (former Parkhotel Beau Site Zermatt) opened its doors in 1907, during the Golden Age of alpinism in Switzerland. Since then, it has retained its grandeur, perched just above the hustle and bustle of Zermatt, with one of the best views of the Matterhorn.

    After more than 115 years, it was time to come up with a new, distinctive and strong positioning strategy that could help inspire a complete renovation, brand design and brand experience. This adventure is for alpine spirits who like walking to summits...or simply to the spa overlooking the Matterhorn, enjoy reading.

    Read the journey

Our luggage

  • 1/8

    Hotel & Travel Experts
    We have dedicated the last 23 years to positioning and brand building in the hotel and travel industry and know how this market works and where it is heading.

  • 2/8

    DNA expertise
    We start every project with a stay at your hotel to help understand your brand DNA and your business goals.

  • 3/8

    Physically connected, digitally driven
    We realised that digital communication is useless without solid connections with the physical world. Technology and digital communication has been part of our DNA since 1998.

  • 4/8

    Diverse capabilities
    Our creative, technology and business performance capabilities allow us to solve complex problems.

  • 5/8

    Guest-centric
    We take the perspective of a hotel guest and build seamless, unique and holistic experiences.

  • 6/8

    Orchestration
    We orchestrate the entire positioning process, simplifying our partners’ coordination efforts and ensuring coherence.

  • 7/8

    Measurable process
    Our priority is to improve our partners’ businesses and we engage in regular audits to ensure our partners continually grow and remain top of mind.

  • 8/8

    Human partnerships
    We think like hoteliers. We see our clients as friends & partners, working together hand in hand in a family environment.

Our Partners

We’re open to new partners

Below are a few such partners who have joined us on successful brand building journeys.

Our outlook

A human approach that’s good for business 

Hospitality is all about people. And just like your hotel, our business revolves around human experiences. 

Our human approach starts with a group of experts who see you not as a customer but as a long-term partner. 

The enduring international partnerships that we have had has allowed us to continuously drive growth and evolve your brand. It has also led to our distinctive methodology that efficiently unites strategic and operational activities in a tailor-made and measurable fashion to optimise your guests’ experience journey. 

Human Approach
The hotel concept company

Our appraoch

We combine a unique blend of creativity, technology and business performance

We believe that successful projects can be created only by contamination of competencies.

Our multidisciplinary team growth over the past two decades to keep enhancing the individual expertise of each team partner. At the same time, our company culture enhances and promotes exchange and competencies sharing.

This process, over the years, led Positioner to organise a multidisciplinary architecture of competencies that are collaborating on projects with the only aim of creating unique brand experiences. We do that by blending creative competencies, technology know-how and business expertise.

Our method

It’s all about the journey – the whole journey

Step 1. Positioning

Finding your unique position in the market

Step 2. Branding

Defining your presence in the market

Step 3. Customer 
Experience

Make your products and service world stand out and stay true to your DNA

Step 4. Marketing & Performance

Figuring out how you bring your brand to your guests in a way that keeps them happy and your business happy

Our method