For exceptional destinations that want to go places. 
We invite refined hospitality and travel brands on a refreshing journey to find and optimise their unique position in the market – a position driven by analytics and inspired by a creative, digital and tailor-made approach to branding. With our Swiss precision, Italian flair, global network and 20 years of experience working with distinguished hotel and travel partners, you can prepare for an itinerary that uncovers the precious nature of your brand and entices your potential visitors to start their own journey to your destination.

We position ambitious travel and hospitality brands in the market - from idea to strategy to reality.    

  • Our latest journey

    Reinventing the hospitality experience during a crisis

    As the travel industry has been one of the hardest hit sectors by COVID-19, hoteliers have been forced to become increasingly agile and innovative.

    One of Positioner’s most recent responses to this crisis is the support offered to Hotel Kristiania Lech in developing and implementing their winter strategy 2020/2021. Launched as “Private Winter Edition 2020/21”, Kristiania has reinvented their offer to cater to the needs of today’s travellers and help support the local community. The radical shift in strategy includes an "invitation only" approach, privatising the destination to only a select few guests, 65,392 restaurants, a vibrant cultural scene with artists in residence and more.

    The strategy aims to meet travellers' desire for security, trust, space and uncompromising quality, while supporting the entire travel ecosystem, from the travel agents to the artists and local businesses that have been so dramatically affected by this pandemic.

    You can follow our journey here


Our luggage

  • 1/7

    Hotel & Travel Experts
    We have dedicated the last 23 years to positioning and brand building in the hotel and travel industry and know how this market works and where it is heading.

  • 2/7

    Physically connected, digitally driven
    We realised that digital communication is useless without solid connections with the physical world. Technology and digital communication has been part of our DNA since 1998.

  • 3/7

    Diverse capabilities
    Our creative, technology and business performance capabilities allow us to solve complex problems.

  • 4/7

    We take the perspective of a hotel guest and build seamless, unique and holistic experiences.

  • 5/7

    We orchestrate the entire positioning process, simplifying our partners’ coordination efforts and ensuring coherence.

  • 6/7

    Measurable process
    Our priority is to improve our partners’ businesses and we engage in regular audits to ensure our partners continually grow and remain top of mind.

  • 7/7

    Human partnerships
    We think like hoteliers. We see our clients as friends & partners, working together hand in hand in a family environment.

Our Partners

We’re open to new partners

Below are a few such partners who have joined us on successful brand building journeys.

Our Method

Step 1. Positioning

Finding your unique position in the market

Step 2. Branding

Defining your presence in the market

Step 3. Customer 

Make your products and service world stand out and stay true to your DNA

Step 4. Marketing & Performance

Figuring out how you bring your brand to your guests in a way that keeps them happy and your business happy

Our method