A Few Secrets Behind the Cambrian’s Rise to Fame
Positioning The Cambrian as an Extraordinary Alpine Experience for Cosmopolitans
Working with the owners and management, we defined a strategy to relaunch the brand in a way that used the remote mountain escape as an advantage to target an international market. Given that the hotel did not have a dedicated marketing team, we took responsibility for their online marketing and have continued our partnership now for almost 10 years.
The Lay of the Land
Set in the picturesque Swiss mountain village Adelboden, the Cambrian benefited from breathtaking scenery, a sophisticated design approach and energetic family ownership. However the remoteness of the hotel coupled with the competitive Swiss tourism market meant that there was a lot of work to do to make the Cambrian stand out.
A World-Class Online Strategy
From the original rebranded website to today, we have continually redesigned and optimised the Cambrian’s website and online presence to reflect the hotel’s internationally cutting-edge design standards and drive business results. Several elements that have helped improve results beyond the look and feel, include our approach to metasearch and search engine optimisation, email retargeting, new booking interfaces, continually renewing the design to optimise certain pages, and introducing new tools, such as an online chat function.
Improving Online PR
To fully realise the potential of the Cambrian’s international appeal, we set about creating blog partnerships and digital initiatives that built awareness for the brand. Partly thanks to these initiatives, the supporting online strategy and organic growth, the Cambrian soon benefited from viral media attention and a consistently high ranking in bucket lists around the world.
Fresh Creative Executions
Over the duration of our relationship we have been at the forefront of the Cambrian’s online presence, by constantly redeveloping their website, running campaigns, launching an engaging newsletter, taking responsibility for email marketing and always finding new ways to improve their online, and in some cases offline, growth.
Better Performance
+85%
Conversion rate
+81%
Revenue direct bookings
+50%
Sessions
+60%
Social media traffic
+66%
SEO organic traffic growth
+35%
Avg. Time on page