For exceptional destinations that want to go places. 
We invite refined hospitality and travel brands on a refreshing journey to find and optimise their unique position in the market – a position driven by analytics and inspired by a creative, digital and tailor-made approach to branding. With our Swiss precision, Italian flair, global network and 20 years of experience working with distinguished hotel and travel partners, you can prepare for an itinerary that uncovers the precious nature of your brand and entices your potential visitors to start their own journey to your destination.

  • Our latest journey

    Susanne Kaufmann & Hotel Post Bezau

    Following a brand repositioning, we have launched a new website for Susanne Kaufmann’s award-winning wellness hotel, Hotel Post Bezau by Susanne Kaufmann. We are honoured to be partners with Susanne Kaufmann and look forward to helping her realise the full potential of her brand. You can follow our journey here

     

Our luggage

  • 1/6

    Hotel & Travel Branding Experts
    We have dedicated the last 20 years to brand building in the hotel and travel industry and know how this market works and where it is heading.

  • 2/6

    Integrated Positioning Approach
    We work with our partners to identify their unique position in the marketplace and look at how each element of the brand experience can be optimised to strengthen both brand and business.

  • 3/6

    Tailor-made Solutions
    Every branding decision is tailor-made to deliver an innovative and outstanding result every time.

  • 4/6

    Goal-orientated & Measurable Process
    We are driven to improve our partner’s businesses and we engage in regular audits to ensure our partners continually grow and remain top of mind.

  • 5/6

    Family Mindset
    Positioner was founded by two brothers and this family mindset is extended to our clients who we see as friends and partners.

  • 6/6

    Swiss Quality
    We are as reliable as a good Swiss watch, as versatile as a Swiss Army knife and with quality standards like the best Swiss hotels.

Our Partners

We’re open to new partners

Below are a few such partners who have joined us on successful brand building journeys.

  • Six Senses
  • Design Hotels
  • Thomas Cook
  • Badrutt's Palace
  • The Alpina Gstaad
  • QC Terme
  • Le Sirenuse
  • Sukhothai
  • Casa Cook
  • Les Trois Rois
  • Terme di Saturnia