Our latest journey
Reinventing the hospitality experience during a crisis
As the travel industry has been one of the hardest hit sectors by COVID-19, hoteliers have been forced to become increasingly agile and innovative.
One of Positioner’s most recent responses to this crisis is the support offered to Hotel Kristiania Lech in developing and implementing their winter strategy 2020/2021. Launched as “Private Winter Edition 2020/21”, Kristiania has reinvented their offer to cater to the needs of today’s travellers and help support the local community. The radical shift in strategy includes an "invitation only" approach, privatising the destination to only a select few guests, 65,392 restaurants, a vibrant cultural scene with artists in residence and more.
The strategy aims to meet travellers' desire for security, trust, space and uncompromising quality, while supporting the entire travel ecosystem, from the travel agents to the artists and local businesses that have been so dramatically affected by this pandemic.
You can follow our journey here