How Badrutt’s Palace Became Legendary Again
The Lay of the Land
Despite its pioneering heritage, the hotel had become conventional. The corporate identity and website was dated and did not represent the brand character.
Before Our Time
Founded in 1896, Badrutt’s Palace Hotel St. Moritz is one of the world’s most traditional and prestigious grand hotels. It is a truly iconic brand, often credited as the hotel that popularised winter tourism.
We saw the value of the hotel’s pioneer spirit. It was this that once made the brand legendary and gave it a distinctive grandezza. And it was this spirit that needed to be rekindled to take the hotel’s legendary status into the 21st century.
Corporate Identity Refresh
We designed a lighter and more contemporary colour palette, by refreshing the blue tones and increasing the presence of white, while adopting a stylish and playful typography.
We felt the visual language would play a key role in reinvigorating the hotel and projecting it as a modern icon. To help with this, we shifted the focus to more emotional visuals and utilised models to present an image of lifestyle and glamour. The introduction of film also helped bring the brand experience to life.
Tone of Voice
We brought a fresh perspective to the tone of voice, taking it from push to pull communication. Rather than heavy descriptions and a focus on infrastructure, we introduced more unexpected, charming and lively language and storytelling, aligning the tone of voice closer to that of a pioneer brand.
We helped launch a new e-commerce platform to boost online business, allowing users to purchase gifts, book spa treatments and restaurant tables in real-time, and make room and suite reservations.
Revenue direct bookings
Social media traffic
SEO organic traffic growth